Mountain Bikers Take Over Ski Resorts In Summer
Most ski resorts had a good winter all round last year. America received some great snow systems last year and many locations in Europe fared even better. Canada however didn’t have the same luck and many of their slopes were lacking snow, although they can’t complain with the great seasons they’ve had in years gone by. Many ski resorts thanked their lucky stars last season as the tightening global recession put them at risk of losing a great deal. But the mere threat that their finances may not be as secure as they once were led many to start considering the possibilities of further monetising the summer season.
America introduced a bill to Congress recently which would make it easier for local ski areas to build summertime amenities. Lots of European resorts are set to follow suit. Currently a successful ski resort might earn around 15% of their money during the summer time. If the facilities could be used for more sports and more organised events then this percentage could dramatically increase. The activity that has generated the most buzz and excitement around introducing it has been mountain biking
There are often mountain bike trails at the base of ski mountains already and shops selling mountain bikes dotted around the areas. This would make the sport very accessible both to locals and visitors alike as they would not be forced to purchase or transport their own gear, just rent it as they would snowboards. The proposed idea however is for mountain biking a little more on the extreme side of things, utilising the ski lifts that are already in place to host downhill mountain biking events and competitions on the steep runs.
Roger Joules who runs one of Lake Tahoe’s ski resorts says “mountain bikers have been looking for some steep and challenging runs and our slopes are perfect for that in the summer. If we charge a small amount for the use of our lifts then it’s a situation where both parties win”. Roger has also said that they are looking into the possibility of building a wave machine on a section of the lake so that people can pitch up with their surfboards and ride some breaks in the summer months. This is still a long way off he points out.